YouTube may soon charge you for premium video content. The company reportedly plans to offer a subscription service that will give users access to exclusive programming.
The Google-owned video site plans to announce some of the content that will be made available to subscribers at an event on October 21. The price of the subscription service is currently unknown and a release date has yet to be arranged as well. YouTube plans to charge consumers around $10 a month for a bundle of YouTube’s video content and music.
According to a report by Re/Code, YouTube will continue to operate a free, ad-supported version of the site, and has said that all of the videos that appear on the free site will be available on its paid version too. Though the company has not specified an exact date as to when the new service will be available, it is most likely to become available in 2016.
The report points out that industry sources believe programming is the product of an initiative the site announced last year when YouTube said it would ‘fund new content’ from some of the top creators.
According to a previous report, Google’s YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints.
In a statement, YouTube said viewability had long been a concern for its clients, adding: “We’re committed to meeting all of our clients’ measurement needs through a combination of product innovation and industry partnerships.”
