
HOUSTON — The original charter of Rice University, drafted in 1891, established a school here dedicated to the advancement of literature, science and art. These days, Rice seems equally dedicated to the advancement of the next Mark Zuckerberg.
The university offers academic courses in entrepreneurship strategy and financing, extracurricular start-up workshops and a summer program for students seeking to start companies. In August, Rice announced a multimillion-dollar “entrepreneurship initiative” to develop more courses and programs in the subject. And administrators say they hope to erect an entrepreneurial center to house classes and services supporting student projects.
“We want Rice to be one of the schools at the top of the list of schools that prospective students with entrepreneurial aspirations say would be a good place to realize their ambitions,” said David W. Leebron, Rice’s president. “This is a nontrivial group of students, some of the smartest students, the most creative students.”
Ten years ago, it may have sufficed to offer a few entrepreneurship courses, workshops and clubs. But undergraduates, driven by a sullen job market and inspired by billion-dollar success narratives from Silicon Valley, now expect universities to teach them how to convert their ideas into business or nonprofit ventures.
As a result, colleges — and elite institutions in particular — have become engaged in an innovation arms race. Harvard opened an Innovation Lab in 2011 that has helped start more than 75 companies. Last year, New York University founded a campus entrepreneurs’ lab, and this year Northwestern University opened a student start-up center, the Garage.
“Today’s students are hungry to make an impact, and we have to be responsive,” said Gordon Jones, the dean of a new College of Innovation and Design at Boise State University in Idaho and the former director of Harvard’s Innovation Lab.
Yet campus entrepreneurship fever is encountering skepticism among some academics, who say that start-up programs can lack rigor and a moral backbone.
Even a few entrepreneurship educators say that some colleges and universities are simply parroting an “innovate and disrupt” Silicon Valley mind-set and promoting narrow skill sets — like how to interview potential customers or pitch to possible investors — without encouraging students to tackle more complex problems.
“A lot of these universities want to get in the game and serve this up because it’s hot,” Mr. Jones said. “The ones that are doing it right are investing in resources that are of high caliber and equipping students to tackle problems of importance.”
In trying to develop rich entrepreneurial ecosystems, many institutions are following a playbook established years ago by Stanford and M.I.T., which involves academic courses, practical experience and an extended alumni advisory network.
Some universities are redoubling their efforts.
Princeton offers a variety of entrepreneurship courses. But, in a report released in May, a university advisory committee concluded that Princeton had fallen behind competing schools that had made “major upgrades” to their programs.