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The aim of this International Conference is to create awareness
among the public to know about the social media marketing in
the global context and to know that how to market their products
and services through social media in smart way and the issues
and challenges faced by them.This conference helps the
students to know how the social media and its application plays
its role to market the goods at cheaper mode. Creativity in
marketing is required in the current scenario. Technology
up-gradation and marketing strategy plays a major role in the
economy .New approaches and policies can be developed to
improve the existing marketing system.This will bring a tremendous change in the field of marketing.
The conference organizers invite thought provoking,
conceptual and empirical contributions from academicians,
research scholars, UG & PG students of commerce, management, Computer science , entrepreneurs and industrialists.